91. Match the following.
List-I (Elements of communication process)
List-II (Characteristics)
a. Communicator
1. Needs
b. Message
2. Availability
c. Channel
3. Relative advantage
d. Receiver
4. Credibility
5. Fidelity
| List-I (Elements of communication process) | List-II (Characteristics) |
| a. Communicator | 1. Needs |
| b. Message | 2. Availability |
| c. Channel | 3. Relative advantage |
| d. Receiver | 4. Credibility |
| 5. Fidelity |
92. Match the following.
List-I
List-II
a. The role of communication
1. It is a link between experts, scientists, bureaucrats and receiver at grassroot level
b. Development communication
2. It is mediator between the technical experts and their target groups
c. Aim at creating environment for transactional communication and constructive interaction
3. Wilber Schramm
d. Mass media has potential to inform
4. Development communicator
e. Mass media
5. Agent of social change
| List-I | List-II |
| a. The role of communication | 1. It is a link between experts, scientists, bureaucrats and receiver at grassroot level |
| b. Development communication | 2. It is mediator between the technical experts and their target groups |
| c. Aim at creating environment for transactional communication and constructive interaction | 3. Wilber Schramm |
| d. Mass media has potential to inform | 4. Development communicator |
| e. Mass media | 5. Agent of social change |
93. Which of the following is not a barrier to effective communication associated with the media and channel?
94. What is/are the key feature(s) of message design theory?
95. Television is medium with its own psychological and emotional appeal and able to transcend barriers of
1. time
2. place
3. discipline
4. personalities
Select the correct answer
1. time
2. place
3. discipline
4. personalities
Select the correct answer
96. It is the process of communication resulting in the acceptance with conviction of the communicated proposition in the absence of logically adequate grounds for its acceptance. It is
97. Why branding is important for a company?
98. What is the other name of extension approach?
99. Assertion (A) Each person in the communication process is both an encoder and a decoder.
Reason (R) Communication often involves an action-reaction interdependence.
Reason (R) Communication often involves an action-reaction interdependence.
100. Which of the following is/are the aspect(s) of development communication?
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