73.
Assertion (A) Mass communication is a transactional process.
Reason (R) In most of the mass communication situations, the communicator and the audience are in asynchronous relationship.

76.
Which of the following are the objectives of mass media?
1. To provide information
2. To convey cultural and educational programme
3. To entertain people
4. To establish social contact and linkage

77.
Match the concepts used in communication given under List-I with their related term or form given under List-II.
List-I List-II
a. Mass communication 1. Instruction and control
b. Downward communication 2. Body language
c. Informal communication 3. Delayed feedback
d. Non-verbal communication 4. Grapevine
5. Empathy

78.
Arrange the following teaching learning methods in the order of learner's ability.
1. A video show
2. Laboratory method
3. Demonstration
4. Radio talk

79.
The qualities of a receiver, which influence face to face communication are
1. positive attitude
2. active listening skills
3. channel vehicle
4. decoding skills

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