111.
Holistic marketers achieve profitable growth by expanding customer share, ________, and capturing customer lifetime value.

112.
________ pricing is the approach of setting a low initial price in order to attract a large number of buyers quickly and win a large market share.

113.
The task of any business is to deliver ________ at a profit.

114.
Marketing managers should adapt the marketing mix to ______________ and constantly monitor value changes and differences in both domestic and global markets.

115.
The ________ refers to the various companies that are involved in moving a product from its manufacturer into the hands of its buyer.

116.
________ is the study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and wants.

117.
A person’s ________ consist(s) of all the groups that have a direct (face-to-face) or indirect influence on his/her attitudes or behavior.

118.
Product choice is greatly affected by economic circumstances. All of the following would be among those circumstances EXCEPT ________.

119.
________ is a set of distinguishing human psychological traits that lead to relatively consistent and enduring responses to environmental stimuli.

120.
________ portrays the “whole person” interacting with his or her environment.

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