131.
__________ is the single factor that best indicates social class.

132.
Marketing strategies are often designed to influence ___________ and lead to profitable exchanges.

133.
__________ refers to the information a consumer has stored in their memory about a product or service.

134.
When consumers are seeking low-involvement products, they are unlikely to engage in extensive search, so _________ is important.

135.
___________ constitutes moderate consumer behavior, but still involves time and effort searching for and comparing alternatives.

136.
Experimental sources of information for consumers refer to ____________.

137.
Marketing is defined by the American Marketing Association as the activity, set of institutions, and processes for ______, ________, ________, and __________ offerings that have value for customers, clients, partners, and society at large.

138.
The focus of marketing today is _______.

139.
_____________ is defined as the difference between the benefits a customer sees from a market offering and the costs of obtaining those benefits.

140.
____________ is defined as communication with large numbers of customers at the same time.

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