61.
All of the following are the examples of unsought goods EXCEPT:

62.
While considering the place for a product which of the following is important for customer.

63.
Market –oriented firms focus on:

64.
Price is the only element in the marketing mix that produces:

65.
Identify the products that the customer usually buys frequently and with a minimum of comparison and buying effort.

66.
Which of the following is NOT included in product decisions?

67.
Which of the following takes place at retailer’s end?

68.
Aggressive selling is a characteristic of which of the following concept of marketing?

69.
Which of the following is a name, term, sign, symbol, design, or a combination of these, that identifies that maker or seller of a product or service?

70.
The consumer’s estimate of the product’s overall capacity to satisfy his or her needs is called:

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