Marketing MCQ Questions and Solutions with Explanations

Section 1 Section 2 Section 3 Section 4 Section 5 Section 6

31.
In order for exchange to occur:

A. A complex societal system must be involved.

B. Organized marketing activities must also occur.

C. A profit-oriented organization must be involved.

D. Each party must have something of value to the other party.

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32.
Four competing philosophies strongly influence the role of marketing and marketing activities within an organization. Which if the following is not a component of market orientation?

A. Customer orientation

B. Profitability orientation

C. Marketing orientation

D. Competitor orientation

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33.
A market orientation recognizes that:

A. Price is the most important variable for customers.

B. Market intelligence relating to current and future customer needs is important.

C. Selling and marketing is essentially the same thing.

D. Sales depend predominantly on an aggressive sales force.

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34.
A critical marketing perspective is the process of determining:

A. The value of a product, person, or idea

B. How places compete with each other

C. The worth and impact of marketing activities

D. Which type of promotional strategy works best

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35.
The way in which the product is delivered to meet the customers' needs refers to:

A. New product concepts and improvements

B. Selling

C. Advertising and promotion activities

D. Place or distribution activities

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36.
The term 'marketing mix' describes:

A. A composite analysis of all environmental factors inside and outside the firm

B. A series of business decisions that aid in selling a product.

C. The relationship between firms’s marketing strengths and its business weaknesses.

D. A blending of strategic elements to satisfy specific target markets

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37.
Newsletters, catalogues, and invitations to organisation-sponsored events are most closely associated with the marketing mix activity of:

A. Pricing

B. Distribution

C. Product development

D. Promotion

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38.
Chimney Sweeps employs people to clean fireplaces and chimneys in homes and apartments.The firm is primarily the marketer of which one of the following?

A. An image

B. A service

C. A good

D. An idea

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39.
Which of the following would be the best illustration of a subculture?

A. A religion

B. A group of close friends

C. Your university

D. Your occupation

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40.
Bread and milk are which kind of products?

A. Specialty Products

B. Convenience products

C. Shopping products

D. Unsought products

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Marketing MCQ Questions and Solutions with Explanations | Management

31. In order for exchange to occur:

Answer & Solution

32. Four competing philosophies strongly influence the role of marketing and marketing activities within an organization. Which if the following is not a component of market orientation?

Answer & Solution

33. A market orientation recognizes that:

Answer & Solution

34. A critical marketing perspective is the process of determining:

Answer & Solution

35. The way in which the product is delivered to meet the customers' needs refers to:

Answer & Solution

36. The term 'marketing mix' describes:

Answer & Solution

37. Newsletters, catalogues, and invitations to organisation-sponsored events are most closely associated with the marketing mix activity of:

Answer & Solution

38. Chimney Sweeps employs people to clean fireplaces and chimneys in homes and apartments.The firm is primarily the marketer of which one of the following?

Answer & Solution

39. Which of the following would be the best illustration of a subculture?

Answer & Solution

40. Bread and milk are which kind of products?

Answer & Solution

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31.
In order for exchange to occur:

32.
Four competing philosophies strongly influence the role of marketing and marketing activities within an organization. Which if the following is not a component of market orientation?

33.
A market orientation recognizes that:

34.
A critical marketing perspective is the process of determining:

35.
The way in which the product is delivered to meet the customers' needs refers to:

36.
The term 'marketing mix' describes:

37.
Newsletters, catalogues, and invitations to organisation-sponsored events are most closely associated with the marketing mix activity of:

38.
Chimney Sweeps employs people to clean fireplaces and chimneys in homes and apartments.The firm is primarily the marketer of which one of the following?

39.
Which of the following would be the best illustration of a subculture?

40.
Bread and milk are which kind of products?