41. In a __________ orientation, the role of marketing research is to determine customer needs and how well the company is satisfying them.
42. When a manager focuses on making whatever products are easy to produce, and then trying to sell them, that manager has a _____________ orientation.
43. In addition to businesses, the marketing concept is also applicable to ___________.
44. The controllable variables a company puts together to satisfy a target group is called the _____________.
45. When customer expectations regarding product quality, service quality, and value-based price are met or exceeded, _________ is created.
46. In relationship marketing firms focus on __________ relationships with __________.
47. A marketing philosophy summarized by the phrase 'a stronger focus on social and ethical concerns in marketing' is characteristic of the _________ period.
48. The basic role of promotion is _________.
49. If the aim of the promotion to introduce a new consumer product is to achieve high awareness levels, the firm will most likely make heavy use of _______ in the promotional mix.
50. A consumer contest is an example of _________.
Read More Section(Marketing)
Each Section contains maximum 100 MCQs question on Marketing. To get more questions visit other sections.