51.
Need becomes ________ when they are directed towards a specific object.

52.
Products that are relatively inexpensive and are purchased frequently with minimal effort can be classified as ___________ products.

53.
The _____ identifies the product or brand.

54.
A(n) _________ product exceeds customer expectations.

55.
The skimming, penetration, bargaining and bundling are decided in the ____________ of the Marketing Mix strategy.

56.
Marketing Mix is the most visible part of the marketing strategy of an organization.

57.
Businesses spend most of their advertising expenses on business-to-business markets.

58.
Institutional markets consist of people who buy products and services for personal use.

59.
Convenience products usually have intensive distribution because sales of these products tend to have a direct relationship to availability.

60.
Red Cross blood donations are considered to be specialty products and, therefore, have a specialty offer to the consumer.

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