71. The marketing concept applies to production firms, but not to service industries.
72. The marketing concept means that an organization aims the majority of its efforts at satisfying customers, at a profit.
73. Often, the best way to improve customer value, and beat the competition, is to be first to satisfy a need that others have not even considered.
74. It is more costly to retain current customers by satisfying their needs, than to get new customers by taking them away from a competitor.
75. A dissonance-reducing buying behavior is designed to probe consumers’ hidden, subconscious motivations.
76. Consumer buying behavior refers to the buying behavior of businesses.
77. A ____________ is a form of product that consists of activities, benefits, or satisfactions offered for sale that are essentially intangible and do not result in the ownership of anything.
78. Distinct characteristic of services is_____________
79. All of the following are examples of services EXCEPT:
80. Services are typically produced and consumed simultaneously. This is an example of the ________ characteristic of services.
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