Marketing MCQ Questions and Solutions with Explanations

Section 1 Section 2 Section 3 Section 4 Section 5 Section 6

21.
Which is a type of auction?

A. Open descending

B. Open close

C. Sealed price

D. Sealed ascending

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22.
Research has shown that younger and higher income customers are more likely to use __________ channels.

A. self-service

B. single site

C. Personal

D. Impersonal

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23.
What is the sequence of steps for the service recovery process?

A. Anticipating customer needs, acknowledging their feelings, Apologising and Owning the responsibility, Offering alternatives, making amends

B. Acknowledging their feelings, Apologising and Owning the responsibility , making amends, anticipating customer needs, offering alternatives

C. Acknowledging their feelings, Apologising and owning the responsibility, offering alternatives, making amends, anticipating customer needs

D. Acknowledging their feelings, offering alternatives, Apologising and owning the responsibility, making amends, anticipating customer needs

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24.
__________ has become a popular way to expand delivery of an effective service concept to multiple sites without the level of investment capital that would be otherwise needed.

A. Multi-site expansion

B. Sub-contracting

C. Franchising

D. Company-owned expansion

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25.
__________ are the only service distributors which o not require direct human interactions.

A. Electronic channels

B. SSTS

C. Direct service channels

D. Speculative channels

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26.
_________ is an attitude formed by a long-term, overall evaluation of a firm's performance.

A. Customer satisfaction

B. Negative disconfirmation

C. Positive disconfirmation

D. Service quality

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27.
The collection of strategies and tactics firms use to scientifically manage demand for their products and services is known as

A. Customer profitability management

B. Cost of service delivery

C. Segmented pricing

D. Revenue management

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28.
Which of the following statements pertaining to the SERVQUAL scale is correct?

A. SERVQUAL compares perceptions to what customers would normally expect

B. SERVQUAL is a 22-item scale

C. SERVQUAL consists of four service quality dimensions

D. SERVQUAL compares perceptions to what a customer should expect from a firm the delivers high-quality services

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29.
Which of the following is not one the five dimensions that is measured by the SERVQUAL SCALE?

A. tangibles

B. employee satisfaction

C. responsiveness

D. assurance

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30.
How many type of price discriminations are there?

A. 1

B. 3

C. 2

D. 4

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Marketing MCQ Questions and Solutions with Explanations | Management

21. Which is a type of auction?

Answer & Solution

22. Research has shown that younger and higher income customers are more likely to use __________ channels.

Answer & Solution

23. What is the sequence of steps for the service recovery process?

Answer & Solution

24. __________ has become a popular way to expand delivery of an effective service concept to multiple sites without the level of investment capital that would be otherwise needed.

Answer & Solution

25. __________ are the only service distributors which o not require direct human interactions.

Answer & Solution

26. _________ is an attitude formed by a long-term, overall evaluation of a firm's performance.

Answer & Solution

27. The collection of strategies and tactics firms use to scientifically manage demand for their products and services is known as

Answer & Solution

28. Which of the following statements pertaining to the SERVQUAL scale is correct?

Answer & Solution

29. Which of the following is not one the five dimensions that is measured by the SERVQUAL SCALE?

Answer & Solution

30. How many type of price discriminations are there?

Answer & Solution

Read More Section(Marketing)

21.
Which is a type of auction?

22.
Research has shown that younger and higher income customers are more likely to use __________ channels.

23.
What is the sequence of steps for the service recovery process?

24.
__________ has become a popular way to expand delivery of an effective service concept to multiple sites without the level of investment capital that would be otherwise needed.

25.
__________ are the only service distributors which o not require direct human interactions.

26.
_________ is an attitude formed by a long-term, overall evaluation of a firm's performance.

27.
The collection of strategies and tactics firms use to scientifically manage demand for their products and services is known as

28.
Which of the following statements pertaining to the SERVQUAL scale is correct?

29.
Which of the following is not one the five dimensions that is measured by the SERVQUAL SCALE?

30.
How many type of price discriminations are there?