51. Which of the following statement is true?
1. In licensing, financial risk is on the licensee and there is less investment from the parent firm.
2. Joint venture focuses on specific project or other business activity.
3. The focus of the company should be to get the right product, to the right place, at the right time.
1. In licensing, financial risk is on the licensee and there is less investment from the parent firm.
2. Joint venture focuses on specific project or other business activity.
3. The focus of the company should be to get the right product, to the right place, at the right time.
52. Assertion (A) Marketers are increasingly asked to justify their investments in financial and profitability terms and rarely in terms of building the brand and customer base.
Reason (R) Organisations recognise that little of their market value comes from intangible assets.
Reason (R) Organisations recognise that little of their market value comes from intangible assets.
53. Which concept of marketing is customeroriented?
54. Which of the following is incorrect for 'Price' factor of the service?
55. Marketers should be aware of laws, government agencies and pressure groups that influence or limit various organisations and indivtduals in a given society. This is most accurately described as which one of the following environment?
56. The most common form of organising the marketing department is based on
57. Temporarily reducing pricesto increase short run sales is an example of which one of the following?
58. Which of the following determinants of service quality is the most important?
59. Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called . . . . . . . .
60. What does 'D' stand for in DGMAR?
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