81. Marketers have traditionally classified products on the basis of three characteristics . . . . . . . ., tangibility and use.
82. The life cycle concept places particular emphasis on risks. For management in any firm, of failing to cultivate invention and innovation this statement refers to
83. Which is the task of advertising?
84. Pepsico used . . . . . . . . to enter the Indian market in the early 1980s.
85. Select the correct answer of the Assertion (A) and Reason (R).
Assertion (A) Companies should measure the profitability of their products,. territories, customer groups, segments, trade channels and order sizes.
Reason (R) Measure of profitability helps companies determine whether to expand, reduce or eliminate any product or marketing activities to ensure profitability control.
Assertion (A) Companies should measure the profitability of their products,. territories, customer groups, segments, trade channels and order sizes.
Reason (R) Measure of profitability helps companies determine whether to expand, reduce or eliminate any product or marketing activities to ensure profitability control.
86. Which of the following is not included in 4Ps of marketing for goods?
87. Which of the following includes retailer cooperatives and franchises?
88. Which of the following is not a characteristic of service?
89. Which one of the following components is not the part of broad marketing environment?
90. The concept of on-line marketing is different from the concept of
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