21. When the total market expands, the . . . . . . . . usually gains the most.
22. Match the items of List I with those of List II.
List-I (Stages of PLC)
List-II (Critical Factors)
a. Introduction
1. Cost efficiency
b. Growth
2. Marketing effectiveness
c. Maturity
3. Advertising and distribution
d. Obsolescence
4. Product development and design
| List-I (Stages of PLC) | List-II (Critical Factors) |
| a. Introduction | 1. Cost efficiency |
| b. Growth | 2. Marketing effectiveness |
| c. Maturity | 3. Advertising and distribution |
| d. Obsolescence | 4. Product development and design |
23. On which one of the following, the corporate advertising concentrates?
24. Which is the barriers to the adoption of online Marketing?
25. "Marketing is a human activity directed at satisfying needs and wants through exchange processes." Who said?
26. "Explain the nutritional values of different foods" is an objective of which one of the following social marketing programmes?
27. Signboards are a part of . . . . . . . . component of 7Ps of services.
28. Into how many categories can the E-commerce business be divided
29. . . . . . . . . is the set of benefits a company promises to deliver its consumers to satisfy their needs.
30. Which of the following is the cluster of complementary products and services that are spread across a diverse set of industries but are closely related in the minds of consumers?
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