41. Which one of the following is the demand state where 'Consumers dislike the product and may even pay to avoid it'?
42. Which of the following is the basic human requirements?
43. Which of the following is incorrect about market growth stage?
44. In the case of excess demand, . . . . . . . . may be required to reduce the number of customers or to shift demand temporarily or permanently
45. Consider the following statements.
1. The ultimate level of market segmentation leads to one-to-one marketing.
2. Any attempt to target marketing to children or minorities is discriminatory and unethical.
3. The internet as a medium of adverting has high selectivity and cost.
4. A 'Push' strategy is better suited for directing the marketing effort towards final consumers.
Indicate the correct answer.
1. The ultimate level of market segmentation leads to one-to-one marketing.
2. Any attempt to target marketing to children or minorities is discriminatory and unethical.
3. The internet as a medium of adverting has high selectivity and cost.
4. A 'Push' strategy is better suited for directing the marketing effort towards final consumers.
Indicate the correct answer.
46. Statement I A low market penetration index indicates substantial growth potential for all the firms.
Statement II Generally, price competition increases and margins fall when the market penetration index is already high.
Statement II Generally, price competition increases and margins fall when the market penetration index is already high.
47. Which one of the following is not a factor that reduces price sensitivity of a product?
48. Which is the key feature/features of market as per Baker?
49. Which of the following is a form of online word-of-mouth that encourages consumers to pass along company developed products and services or any other information online?
50. Marketing Environment Systems covers
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