Marketing MCQ Questions and Solutions with Explanations | Management

A. Determination the marketing objects

B. Marketing planning

C. Marketing organisation

D. All of the above

A. better prices

B. greater value

C. well-established brand names

D. one-on-one communications

A. Acquisition

B. Merger

C. Strategic alliance

D. Greenfield venturing

A. organized resistance, slow learning and fast forgetting

B. management, customer reaction, competitive response

C. decreased profits, increased R & D, additional distribution

D. forecasted demand, increased sales expense, increased inventory costs

A. product width

B. product length

C. product depth

D. product consistency

A. The focus of this concept is on the quality of the product

B. Good quality and innovative products are preferred by the consumers

C. The organisations following this concept focus on building innovative and superior products

D. Consumers prefer the products that are widely available and inexpensive

A. Distance

B. Hidden sources and data

C. Lack of trust

D. All of the above

A. a-1, b-2, c-3, d-4

B. a-5, b-1, c-4, d-3

C. a-3, b-1, c-2, d-4

D. a-3, b-2, c-4, d-1

A. three level channel

B. two level channel

C. first level channel

D. zero level channel

A. a-1, b-3, c-4, d-2

B. a-1, b-2, c-3, d-4

C. a-3, b-1, c-2, d-4

D. a-2, b-3, c-1, d-4