71. Which of the following is incorrect about customer concept?
72. Consider the following statements.
1. Brand equity is essentially the same as brand valuation.
2. Market segmentation and product differentiation are alternative marketing strategies.
3. Durable goods normally require less personal selling, after sales service and seller guarantees, than the non-durable goods.
4. Price discrimination in all forms is illegal in India.
Indicate the correct statements.
1. Brand equity is essentially the same as brand valuation.
2. Market segmentation and product differentiation are alternative marketing strategies.
3. Durable goods normally require less personal selling, after sales service and seller guarantees, than the non-durable goods.
4. Price discrimination in all forms is illegal in India.
Indicate the correct statements.
73. Producers of convenience goods typically prefer
74. Match the following.
List-I
List-II
a. Trade channel discounts
1. Oligopoly pricing
b. Tie-up sales
2. Locational price differentials
c. Price being non-responsive to changes in demand costs
3. Differential pricing
d. Basing point pricing
4. Product line pricing
| List-I | List-II |
| a. Trade channel discounts | 1. Oligopoly pricing |
| b. Tie-up sales | 2. Locational price differentials |
| c. Price being non-responsive to changes in demand costs | 3. Differential pricing |
| d. Basing point pricing | 4. Product line pricing |
75. Consider the following statements relating to online marketing.
Statement I Online communities and forums come in only one shape and size.
Statement II In paid search, marketers bid in a continuous, auction on search items that serve as a proxy for the consumer's product or consumption interest.
Statement III Marketers must recognise that only some consumers want to engage with some brands.
Statement I Online communities and forums come in only one shape and size.
Statement II In paid search, marketers bid in a continuous, auction on search items that serve as a proxy for the consumer's product or consumption interest.
Statement III Marketers must recognise that only some consumers want to engage with some brands.
76. Marketing is the management function which organises and directs all those activities involved in assessing and converting customer purchasing power into effective demand for specific product or service and in moving the product or service to the final consumer or use so as to active the . . . . . . . . or other objective set by a company.
77. Which statement is true?
78. In the model of consumer adoption of new products developed by Everitt M Rogers, the first category of people to adopt a new product is called
79. Marketing-orientation consists
80. A state of demand where major part of the market dislikes the product and may even pay a price to avoid it, may be called as
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