81. The . . . . . . . . concept holds that firms must strive to deliver value to customers in a way that maintains or improves both the consumer's and society's well being.
82. There are some products that make use of ancillary products so the firm keeps the price of the core product low and generates profits from the sale of ancillary products. Which of the following pricing is it?
83. "Marketing concept is the recognition on the part of management that all business decisions of the firm must be made in the light of customer needs and wants, hence that all marketing activities must be under one supervision and that all activities of a firm must be co-ordinated at the top, in the light of market requirements." Who refers it ?
84. The practice of selling below cost, with an intention to destroying the competitor is referred to as
85. The promotional tool which is useful during the decline stage of product life cycle is
86. Select the correct sequence of steps in setting a pricing policy.
1. Determining demand
2. Analysing competitors' costs, prices and offers
3. Selecting the final price
4. Selecting the pricing objective
5. Estimating costs
6. Selecting a pricing method
1. Determining demand
2. Analysing competitors' costs, prices and offers
3. Selecting the final price
4. Selecting the pricing objective
5. Estimating costs
6. Selecting a pricing method
87. Which of the following consists of broad section of high mark-up, fast moving, brand name goods at discount prices?
88. Which of the following is a marketing phenomenon that facilitates and encourages people to pass along a marketing message?
89. Which is the element of modern marketing?
90. Which of the following is the physical (brick and mortar) outlet where the customer can visit?
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