Marketing MCQ Questions and Solutions with Explanations | Management

A. Marketing Research

B. Marketing Project

C. Marketing Plan

D. Marketing Cost

A. Informative advertising

B. Persuasive advertising

C. Reminder advertising

D. Reinforcement advertising

A. Another organisation can use trademark or copyright of the parent firm for a given time period

B. Financial risk is on the licensee

C. High investment from the parent firm

D. There are chances that there may be decline in the quality of the product or the offering

A. metamarket

B. vertical integration

C. horizontal integration

D. betamarket

A. Result

B. Rare

C. Ratio

D. Reliable

A. Sought goods

B. Unsought goods

C. Shopping goods

D. Convenience

A. It can last for generations

B. These are fashions that come quickly in public view

C. These are adopted with great zeal, peak early

D. They decline very fast

A. Product line a group of products that are closely related either because they satisfy a class of need, are used together are sold to the same customer groups, are marketed through the same types of outlets or fall within given price ranges

B. Test marketing is the stage where the entire product and marketing programming is tried out for the first time in a small number of well chosen and authentic sales environments

C. Product mix the composite of product offered for sale by a, firm or a business unit

D. All of the above

A. Both 1 and 3

B. Both 2 and 3

C. Both 1 and 2

D. All of the above

A. Customer

B. Cost

C. Convenience

D. Customisation