21. Match the items of List II with the items of List I and suggest the correct answer.
List-I
List-II
a. Style
1. That comes quickly into public view, are adopted with great zeal, peak early and decline very fast
b. Fashion
2. Basic and distinctive mode of expression appearing in a field of human endeavour
c. Fad
3. Currently accepted or popular style in a given field
| List-I | List-II |
| a. Style | 1. That comes quickly into public view, are adopted with great zeal, peak early and decline very fast |
| b. Fashion | 2. Basic and distinctive mode of expression appearing in a field of human endeavour |
| c. Fad | 3. Currently accepted or popular style in a given field |
22. Brand concept not includes
23. Who developed the 4 P's of marketing?
24. Which of the following is not a deciding factor for advertising budget out of the given options?
25. Which factors determines the building up of a sales organisation?
26. Which is the only element of marketing mix that generates revenue?
27. Market-oriented consists
28. Which of the following includes immediate individuals/organisations involved in the production, distribution and promotion of the offering?
29. Which one of the following relates to products or services for which consumers will spend a fair amount to time comparing alternatives?
30. The marketing concerns requires both fixed capital and
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