31. Consider the following statements.
1. The stage of industry's development (life cycle) cannot influence the nature of competitive rivalry.
2. As the industry starts to mature in terms of life cycle, rules are rejected, consumer expectations about quality and performance are blurred and industry standards are put for modification.
3. A major feature of maturing industries is the tendency for competition based on product pricing becoming similar.
4. In declining industries, only the most efficient firms can earn reasonable profits. In the light of industry life cycle.
Which of the above statements are true?
1. The stage of industry's development (life cycle) cannot influence the nature of competitive rivalry.
2. As the industry starts to mature in terms of life cycle, rules are rejected, consumer expectations about quality and performance are blurred and industry standards are put for modification.
3. A major feature of maturing industries is the tendency for competition based on product pricing becoming similar.
4. In declining industries, only the most efficient firms can earn reasonable profits. In the light of industry life cycle.
Which of the above statements are true?
32. Which of the following is the discounts by a manufacturer to the members of channel, in case they perform certain functions such as selling, storing and record keeping?
33. What is the use of the Internet in Marketing?
34. Which of the following is incorrect about retailers?
35. To avoid traffic gridlock in large metro areas, a community might use . . . . . . . . to discourage travelers from driving during peak commuting hours.
36. Match the following.
List-I (Factors Influencing Buyer Behaviour)
List-II (Example)
a. Information
1. Product Quality
b. Social Cultural
2. Tradition
c. Group Influence
3. Organisation
d. Buying Motives
4. Desire
| List-I (Factors Influencing Buyer Behaviour) | List-II (Example) |
| a. Information | 1. Product Quality |
| b. Social Cultural | 2. Tradition |
| c. Group Influence | 3. Organisation |
| d. Buying Motives | 4. Desire |
37. Promotion mix is the particular combination of promotional tools used by a company to . . . . . . . . with its audiences.
38. The Coco Cola Company markets a wide range of different beverage products including bottled water, soft-drinks, juices and sports drinks. Each product appeals to a different segment.
This is an example of which type of market offering?
This is an example of which type of market offering?
39. In . . . . . . . . advertising, webbanners or webads are placed on a third party blog
40. Which of the following statement is true?
1. The company will need different channels to transport and store goods in order to make them available for the customer.
2. Quality, design, features, brand name, packaging are related to product's attributes.
3. The products can be classified on the basis of their durability, tangibility and use.
1. The company will need different channels to transport and store goods in order to make them available for the customer.
2. Quality, design, features, brand name, packaging are related to product's attributes.
3. The products can be classified on the basis of their durability, tangibility and use.
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