Marketing MCQ Questions and Solutions with Explanations

Section 1 Section 2 Section 3 Section 4 Section 5 Section 6

41.
When marketers set low expectations for a market offering, they run the risk of . . . . . . . .

A. failing to attract enough customers

B. failing to understand their customers' needs

C. disappointing loyal customers

D. decreasing customer satisfaction

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42.
Sub-dividation marketing is called as

A. Market segmentation

B. Allocation of marketing

C. Decision of market

D. Only segmentation

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43.
Which concept of marketing is productoriented?

A. Old concept of marketing

B. Entity concept of business

C. Modern concept of marketing

D. All of the above

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44.
The Market environment consists

A. Socio-economic

B. Technology

C. Competition

D. All of these

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45.
Match the items of List I with the items of List II and select the correct answer.

List-I List-II

a. Coupons 1. Using one brand to advertise another non-competing brand

b. Tie-in promotions 2. Offers to consumers of savings off the regular price of a product

c. Cross promotions 3. Certificates entitling the bearer to a stated saving on the purchase of a specific product

d. Price packs 4. Two or more brands or companies team up on coupons, refunds and contests to increase pulling power

A. a-3, b-4, c-2, d-1

B. a-1, b-3, c-4, d-2

C. a-3, b-4, c-1, d-2

D. a-4, b-2, c-1, d-3

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46.
Out of the following, identify the key constituents for performance marketing of holistic marketing dimensions.
1. Customers
2. Brand and customer equity
3. Employees
4. Ethics
5. Environment
6. Sales revenue
7. Financial community

A. 1, 2, 3 and 4

B. 2, 4, 5 and 6

C. 3, 5, 6 and 7

D. 1, 3, 6 and 7

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47.
Which of the following steps are covered under the process of marketing programme?
1. Setting Objectives
2. Selection of Marketing
3. Development the marketing mix
4. Physical Resources
5. Human Resources
6. Mobilization of Resources

A. 1, 2, 3 and 4

B. only 2

C. 1, 2, 4 and 4

D. 1, 2, 3, 4, 5 and 6

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48.
The marketing manager have to carry out their responsibilities integrating all these factors in the management

A. Process

B. Objective

C. Goals

D. Opportunity

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49.
In marketing 'SEM' means

A. Search-Engine-Marketing

B. Strategy-Engine-Money

C. Sales-Engine-Management

D. Sales-even-Mone

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50.
Marketing

A. Marketing is the part of Marketing Management

B. Is the integrated analysis, planning and control of product, price, promotion and distribution to create exchanges and satisfy customer and organizational needs

C. A brand is a name term or design which is intended to identify the goods or services of one seller or group of sellers and to differentiate them those of competitors

D. All of the above

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1 2 3 4 5 6 7 8 9 10

List-I	List-II
a. Coupons	1. Using one brand to advertise another non-competing brand
b. Tie-in promotions	2. Offers to consumers of savings off the regular price of a product
c. Cross promotions	3. Certificates entitling the bearer to a stated saving on the purchase of a specific product
d. Price packs	4. Two or more brands or companies team up on coupons, refunds and contests to increase pulling power

Marketing MCQ Questions and Solutions with Explanations | Management

41. When marketers set low expectations for a market offering, they run the risk of . . . . . . . .

Answer & Solution

42. Sub-dividation marketing is called as

Answer & Solution

43. Which concept of marketing is productoriented?

Answer & Solution

44. The Market environment consists

Answer & Solution

Answer & Solution

46. Out of the following, identify the key constituents for performance marketing of holistic marketing dimensions. 1. Customers 2. Brand and customer equity 3. Employees 4. Ethics 5. Environment 6. Sales revenue 7. Financial community

Answer & Solution

47. Which of the following steps are covered under the process of marketing programme? 1. Setting Objectives 2. Selection of Marketing 3. Development the marketing mix 4. Physical Resources 5. Human Resources 6. Mobilization of Resources

Answer & Solution

48. The marketing manager have to carry out their responsibilities integrating all these factors in the management

Answer & Solution

49. In marketing 'SEM' means

Answer & Solution

50. Marketing

Answer & Solution

Read More Section(Marketing)

41.
When marketers set low expectations for a market offering, they run the risk of . . . . . . . .

42.
Sub-dividation marketing is called as

43.
Which concept of marketing is productoriented?

44.
The Market environment consists

46.
Out of the following, identify the key constituents for performance marketing of holistic marketing dimensions.
1. Customers
2. Brand and customer equity
3. Employees
4. Ethics
5. Environment
6. Sales revenue
7. Financial community

47.
Which of the following steps are covered under the process of marketing programme?
1. Setting Objectives
2. Selection of Marketing
3. Development the marketing mix
4. Physical Resources
5. Human Resources
6. Mobilization of Resources

48.
The marketing manager have to carry out their responsibilities integrating all these factors in the management

49.
In marketing 'SEM' means

50.
Marketing