51. Greater consumer control means that companies must rely more on marketing by . . . . . . . . than by . . . . . . . .
52. Match the following.
List-I (Element of Marketing)
List-II (Features)
a. Place (Distribution)
1. Publicity
b. Promotion
2. Durability or Quality
c. Price
3. Warehouse
d. Product
4. Margins
| List-I (Element of Marketing) | List-II (Features) |
| a. Place (Distribution) | 1. Publicity |
| b. Promotion | 2. Durability or Quality |
| c. Price | 3. Warehouse |
| d. Product | 4. Margins |
53. Which of the following is not a characteristic of market segment?
54. The items of List I with the items of List II and select the answer of correct matching.
List-I
List-II
a. Core benefit
1. Bed, bathroom, towel, desk and closet
b. Basic product
2. Clean bed sheet
c. Expected product
3. Rest and sleep
| List-I | List-II |
| a. Core benefit | 1. Bed, bathroom, towel, desk and closet |
| b. Basic product | 2. Clean bed sheet |
| c. Expected product | 3. Rest and sleep |
55. Which of the following concepts holds that consumers prefer the products which are easily available and are inexpensive?
56. Marketing refers to the
57. Which of the following aims to create liking, preference, conviction and purchase of an offering?
58. . . . . . . . . are short-term incentive tools in order to get quicker or greater purchase of the offering from the consumers.
59. . . . . . . . . marketing is a new way of performing the task of marketing, made feasible by the advent of new technology, namely the Internet.
60. In which of the following phases of PLC, the sale flatten?
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