61. "A marketing policy is a statement of a course of action which will be followed under a given set of circumstances." Who said it?
62. Which of the following is the last stage of the new product development?
63. Match the items of List I with the items of List II and choose the correct answer:
List-I (Market Segmentation Method)
List-II (Sample Segment)
a. Demographic
1. Self-values
b. Psychographic
2. Convenience
c. Benefits
3. Gender
d. Behavioural
4. Lovalty
| List-I (Market Segmentation Method) | List-II (Sample Segment) |
| a. Demographic | 1. Self-values |
| b. Psychographic | 2. Convenience |
| c. Benefits | 3. Gender |
| d. Behavioural | 4. Lovalty |
64. In response to threats from such companies as AOL, Amazon, Yahoo, eBay, E'TRADE, and dozens of others, established manufacturers and retailers became "brick-and-click" oriented by adding online services to their existing offerings. This process became known as . . . . . . . .
65. The process of improving the visibility of a website or web-page in search engine via unpaid search results is known as which of the following?
66. In which of the following, two companies to come together for a designated period of time, while retaining their individual identities?
67. Which of the following statement is true?
1. Greenfield venturing is the establishment of a new wholly own subsidiary in a foreign country by constructing its facilities on an existing platform.
2. Joint venture is created for the purpose of a specific project or other business activity.
3. In strategic alliance, individual identities of the companies are retained.
1. Greenfield venturing is the establishment of a new wholly own subsidiary in a foreign country by constructing its facilities on an existing platform.
2. Joint venture is created for the purpose of a specific project or other business activity.
3. In strategic alliance, individual identities of the companies are retained.
68. Each service is unique in itself and cannot be repeated even if it is from the same vendor and this is why the services are . . . . . . . .
69. Match the following
List-I (Marketing Sub-plans)
List-II (Factors)
a. Base Line Research
1. Market Segmentation
b. Technical Plan
2. Branding
c. Organizational Plan
3. Distribution
d. Contingency Plan
4. Market Expansion
| List-I (Marketing Sub-plans) | List-II (Factors) |
| a. Base Line Research | 1. Market Segmentation |
| b. Technical Plan | 2. Branding |
| c. Organizational Plan | 3. Distribution |
| d. Contingency Plan | 4. Market Expansion |
70. Which one of the following types of retailers is 'D Mart'?
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