Marketing MCQ Questions and Solutions with Explanations | Management

A. audience selectivity

B. flexibility

C. high attention

D. national market coverage

A. Mission

B. Masses

C. Money

D. Message

A. level of customer satisfaction

B. company image

C. value for the dollar

D. customer perceived value

A. Difficulty in transfer from one person to other

B. Exploit common motivation and behaviour

C. Scales easily from small to very large

D. Utilises existing communication network

A. a-1, b-2, c-3, d-4

B. a-2, b-3, c-1, d-4

C. a-1, b-3, c-2, d-4

D. a-4, b-2, c-3, d-1

A. generic

B. form

C. industry

D. brand

A. It is the process by which marketers try to create an image of the product in the mind of its prospective customer

B. It helps to create an identity of the product

C. It helps to create value proposition in the mind of customer

D. It is the process of addition of meaningful values and differences

A. The most attractive market segment is one in which entry barriers are low and exit barriers are high

B. A market segment is unattractive when there are actual or potential substitutes for the product

C. A market segment is unattractive if buyers possess strong or growing bargaining power

D. A segment is unattractive if the company's suppliers are concentrated or organised

A. Introduction stage

B. Growth stage

C. Maturity stage

D. Decline stage

A. Four

B. Five

C. Six

D. Seven