81. The marketing plan provides both
82. In which of the following, there is direct exchange of goods without involvement of any money or third party?
83. Advertising does appear to be important in
84. Uploading one's picture on social media with sneakers is an example of . . . . . . . .
85. The following statements are related to marketing channels. Which of the following is correct?
1. They facilitate physical movement of goods from manufacturer to customer
2. There is no intermediary in first level channel.
3. Producer is not a part of zero level channel.
4. There are several levels in a marketing channel.
1. They facilitate physical movement of goods from manufacturer to customer
2. There is no intermediary in first level channel.
3. Producer is not a part of zero level channel.
4. There are several levels in a marketing channel.
86. From the given columns, which of the combinations best describe the concepts of product hierarchy?
List-I
List-II
a. Need family
1. The core need that underlines the existence of a product family
b. Product family
2. Group of items within a product line that share one of several possible forms of the product
c. Product class
3. Group of products within the product family recognised as having a certain functional coherence
d. Product line
4. All the product classes that can satisfy a core need with reasonable effectiveness
| List-I | List-II |
| a. Need family | 1. The core need that underlines the existence of a product family |
| b. Product family | 2. Group of items within a product line that share one of several possible forms of the product |
| c. Product class | 3. Group of products within the product family recognised as having a certain functional coherence |
| d. Product line | 4. All the product classes that can satisfy a core need with reasonable effectiveness |
87. Use of mail, telephone and other non-personal contact tools to communicate with or solicit a response from, specific customers and prospects is called
88. Assertion (A): Selling is important not merely for increasing the profits of businessmen, but also for making goods and services available to the consumers in society.
Reason (R): It is the process whereby goods and services finally flow to the consumers who need them and the firm performs its functions of distributing its products among consumers.
Reason (R): It is the process whereby goods and services finally flow to the consumers who need them and the firm performs its functions of distributing its products among consumers.
89. Which of the following are included in plastic money?
90. The factors that guide a marketer's decision in selecting a promotion mix which are
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