11. Channels of distribution also known as
12. Which of the following is the selling of goods and services produced in one country to another?
13. Which one of the step is not included under the step of marketing programming process?
14. Which of the following falls under geographical pricing?
1. The seller receives some percentage of the payment in cash and the rest in products.
2. There is direct exchange of goods without involvement of any money or third party.
3. The seller sells a plant, equipment or technology to the other country and agrees to accepts partial payment products manufactured with the supplied equipment.
1. The seller receives some percentage of the payment in cash and the rest in products.
2. There is direct exchange of goods without involvement of any money or third party.
3. The seller sells a plant, equipment or technology to the other country and agrees to accepts partial payment products manufactured with the supplied equipment.
15. Which of the following are the merits of marketing planning?
1. Identification of future development
2. Consideration of opportunities and problems.
3. Focus on objectives
4. Profitable employment of resources
5. Management by Exception becomes possible
6. Facilities Co-ordination
7. Cost Economy
8. Essential Pre-requisite of Control
1. Identification of future development
2. Consideration of opportunities and problems.
3. Focus on objectives
4. Profitable employment of resources
5. Management by Exception becomes possible
6. Facilities Co-ordination
7. Cost Economy
8. Essential Pre-requisite of Control
16. Statement I Direct marketing is a non-interactive marketing system.
Statement II Direct marketing uses one or more media to effect a measurable response or transaction at any location.
Statement II Direct marketing uses one or more media to effect a measurable response or transaction at any location.
17. In . . . . . . . . more customers would like to buy the product than can be satisfied.
18. Match the following.
List-I (Stage of New Product Development)
List-II (Features)
a. Generating New Product Ideas
1. From Customers
b. Idea Screening
2. Problem
c. Concept Testing
3. Subject
d. Test Marketing
4. Market Segmentation
| List-I (Stage of New Product Development) | List-II (Features) |
| a. Generating New Product Ideas | 1. From Customers |
| b. Idea Screening | 2. Problem |
| c. Concept Testing | 3. Subject |
| d. Test Marketing | 4. Market Segmentation |
19. Assertion (A): Marketing occupies an important position in the organisation.
Reason (R): Marketing is the function of business concerned with creation of a consumer.
Reason (R): Marketing is the function of business concerned with creation of a consumer.
20. Which one of the following represents 'Penetrated market'?
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