21. Through . . . . . . . . many companies today are strengthening their connections to all partners, from providers of raw materials to components to final products that are carried to final buyers.
22. Which of the following is the ratio of what customer gets in exchange of what he gives?
23. Match the items of List I with the items of List II and choose the correct answer:
List-I (Macro Strategies for Developing Customer Value)
List-II (Specific Strategy)
a. Customer excellence
1. Store on the corner of a busy intersection
b. Operational excellence
2. Unique merchandise
c. Product excellence
3. Strong relationships with their suppliers
d. Locational excellence
4. Effective branding
| List-I (Macro Strategies for Developing Customer Value) | List-II (Specific Strategy) |
| a. Customer excellence | 1. Store on the corner of a busy intersection |
| b. Operational excellence | 2. Unique merchandise |
| c. Product excellence | 3. Strong relationships with their suppliers |
| d. Locational excellence | 4. Effective branding |
24. Which of the following is correct about shopping goods?
25. Match the following:
List-I (Marketing Sub-plans)
List-II (Variables)
a. Contingency Plan
1. Diversification
b. Organisation Plan
2. Public Relations
c. Technical Plan
3. Quality Control
d. Baseline Research
4. Customer Services
| List-I (Marketing Sub-plans) | List-II (Variables) |
| a. Contingency Plan | 1. Diversification |
| b. Organisation Plan | 2. Public Relations |
| c. Technical Plan | 3. Quality Control |
| d. Baseline Research | 4. Customer Services |
26. The whole channel concept for 'International marketing' is represented as
27. Which of the following is incorrect about marketing?
28. Assertion (A) Companies must manage service quality by understanding the effects of each service encounter.
Reason (R) Customer's expectations playa critical role in their service experiences and evaluations.
Reason (R) Customer's expectations playa critical role in their service experiences and evaluations.
29. Which of the following statements are correct?
Statement I Customer Relationship Management (CRM), describes the company's optimisation of the values of its customer base.
Statement II Customer Value Management (CYM) focus on the analysis of individual data on prospects and customers to develop marketing strategies to acquire and retain customers and drive customer behaviour.
Statement III CRM is the process of carefully managing detailed information about individual customers and all customer 'touch points' to maximise loyalty.
Statement I Customer Relationship Management (CRM), describes the company's optimisation of the values of its customer base.
Statement II Customer Value Management (CYM) focus on the analysis of individual data on prospects and customers to develop marketing strategies to acquire and retain customers and drive customer behaviour.
Statement III CRM is the process of carefully managing detailed information about individual customers and all customer 'touch points' to maximise loyalty.
30. Which of the following is incorrect for green marketing?
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