31. For the following two statements indicate the correct answer.
Statement I Advertising is any paid form of personal presentation and promotion of ideas, goods or services by an identified sponsor.
Statement II Sales promotion consists of most long-term incentive tools, designed to stimulate greater purchase of particular products or services by consumers or the trade.
Statement I Advertising is any paid form of personal presentation and promotion of ideas, goods or services by an identified sponsor.
Statement II Sales promotion consists of most long-term incentive tools, designed to stimulate greater purchase of particular products or services by consumers or the trade.
32. Which of the following refers to the process of informing, persuading and influencing a consumer to make choice of the product of the company in question?
33. . . . . . . . . are the goods which are purchased less frequently and are used very slowly.
34. Which of the following is a narrowly defined group that seeks a distinctive mix of benefits?
35. Match the items of List II with the items of List I and suggest the correct answer:
List-I (Components of Holistic Marketing)
List-II (Key Constituent/Dimension)
a. Internal marketing
1. Brand and customer equity
b. Performance marketing
2. Stakeholder
c. Integrated marketing
3. Marketing department
d. Relationship marketing
4. Communications
| List-I (Components of Holistic Marketing) | List-II (Key Constituent/Dimension) |
| a. Internal marketing | 1. Brand and customer equity |
| b. Performance marketing | 2. Stakeholder |
| c. Integrated marketing | 3. Marketing department |
| d. Relationship marketing | 4. Communications |
36. Consumer research, product development, communication, distribution, pricing, and service are all core . . . . . . . . activities.
37. Which statement is true?
38. 1. The last stage in the personal selling process is 'closing the sale'.
2. In India, companies spend much less on post-testing than one pre-testing of advertising.
3. Market targeting is currently the most popular marketing approves.
4. According to RL Stevensen, everybody lives by selling something.
The true statements are
2. In India, companies spend much less on post-testing than one pre-testing of advertising.
3. Market targeting is currently the most popular marketing approves.
4. According to RL Stevensen, everybody lives by selling something.
The true statements are
39. Match the following.
List-I
List-II
a. Core service
1. Hair spa on a special haircut
b. Supplementary service
2. Haircut by barber
c. Physical evidence
3. Revenue
d. Price
4. Signboards
| List-I | List-II |
| a. Core service | 1. Hair spa on a special haircut |
| b. Supplementary service | 2. Haircut by barber |
| c. Physical evidence | 3. Revenue |
| d. Price | 4. Signboards |
40. Consider the following statements.
1. All marketing strategy is built on segmentation, targeting and positioning.
2. A brand mantra must communicate both what a brand is and what it is not.
3. Goal incompatibility is one of the major causes of conflict among distribution channel members.
4. Physical goods, services and stores can have a brand name, but ideas and people cannot.
Which of these statements are true?
1. All marketing strategy is built on segmentation, targeting and positioning.
2. A brand mantra must communicate both what a brand is and what it is not.
3. Goal incompatibility is one of the major causes of conflict among distribution channel members.
4. Physical goods, services and stores can have a brand name, but ideas and people cannot.
Which of these statements are true?
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