41. Rising promotion costs and shrinking profit margins are the result of . . . . . . . .
42. Consider the following statements related to different stages of PLC and choose the correct answer:
a. Introduction
1. A period of slow sales growth and low profit
b. Introduction
2. A period of slow sales growth and non-existent profit
c. Growth
3. A period of rapid market acceptance and substantial profit improvement
d. Growth
4. A period of rapid market acceptance and slow profit improvement
e. Decline
5. Sates show a downward drift and profits stabilise
f. Decline
6. Sales show a downward drift and profits erode
| a. Introduction | 1. A period of slow sales growth and low profit |
| b. Introduction | 2. A period of slow sales growth and non-existent profit |
| c. Growth | 3. A period of rapid market acceptance and substantial profit improvement |
| d. Growth | 4. A period of rapid market acceptance and slow profit improvement |
| e. Decline | 5. Sates show a downward drift and profits stabilise |
| f. Decline | 6. Sales show a downward drift and profits erode |
43. Statement (A): The marketing concept is a philosophy of business states that the consumer's want satisfaction is the economic and social justification of a company's existence, consequently all company activities in production, engineering and finance, as well as in marketing, must be devoted to, first determining what the customer's wants are end thus satisfying their wants while still making a reasonable profit.
Statement (B): Above statement refereed by Station.
Statement (C): Above statement is related with marketing concept.
Statement (D): Statement A has been defined under the book of fundamental of marketing.
Statement (B): Above statement refereed by Station.
Statement (C): Above statement is related with marketing concept.
Statement (D): Statement A has been defined under the book of fundamental of marketing.
44. Which of the following reflects the marketing concept philosophy?
45. In which of the following production and distribution are clubber under ownership?
46. Which is the basic form of Innovation?
47. Match the following:
List-I (Thinkers)
List-II (Role)
a. Pyle
1. Marketing activities involved in the flow of goods and services, from production to consumption.
b. Tousley and Clark
2. Marketing consists of those effects which effect transfers in the ownership of goods and services and which provide for physical distribution.
c. Huegy and Mitchell
3. Marketing is the economic process by means by means of which goods and services are exchanged and their values determined in terms of money price.
d. Edward and
4. Marketing comprises both buying and selling activities.
| List-I (Thinkers) | List-II (Role) |
| a. Pyle | 1. Marketing activities involved in the flow of goods and services, from production to consumption. |
| b. Tousley and Clark | 2. Marketing consists of those effects which effect transfers in the ownership of goods and services and which provide for physical distribution. |
| c. Huegy and Mitchell | 3. Marketing is the economic process by means by means of which goods and services are exchanged and their values determined in terms of money price. |
| d. Edward and | 4. Marketing comprises both buying and selling activities. |
48. Marketing research does not normally
49. Which is not a form of Internet Marketing?
50. In addition to attracting new customers and creating transactions, the goal of marketing is to . . . . . . . . customers and grow their business
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