Marketing MCQ Questions and Solutions with Explanations | Management

A. Felton A.P.

B. Peter L.G.

C. Philip Kotler

D. Levitt T.

A. Communication medium

B. Cost of production

C. Cost of construction

D. All of the above

A. Security

B. Infrastructural Barriers

C. Customers Resistance

D. All of the above

A. competing solely in traditional market-places

B. purchasing more supplies abroad

C. taking a local view of their industry

D. downplaying concerns for social responsibility

A. The essence of marketing is a transaction of an exchange

B. Marketing-orientation is philosophy, which has to pervade the organisation structure

C. Marketing is also a managerial function involving analysis planning and control marketing activities in an organisation

D. All of the above

A. Unsought goods

B. Sought goods

C. Luxury goods

D. Convenience goods

A. Digital consumer data and Electronic Consumer Relationship Management (ECRM) are grouped under internet marketing

B. It makes use of SEM and SEO

C. It makes use of tool such as local directory listing

D. Referral marketing is not a type of internet marketing

A. a-1, b-2, c-3, d-4

B. a-4, b-3, c-1, d-2

C. a-1, b-2, c-4, d-3

D. a-2, b-1, c-3, d-4

A. Catalog showrooms

B. Department store

C. Supermarket

D. Hypermarkets

A. Consumers prefer the products that are widely available and inexpensive

B. The focus is more on obtaining the product and not it features

C. Products produced in a great volume at a low unit cost are supported by the consumers

D. The focus is on the quality of product