61. The concept of marketing mix involves to deliberate and careful choice of organisation product, price, promotion and place strategies and
62. To manage a business well is to manage its future, and to manage the future is to manage information, this statement is related to
63. The four Ps represent the sellers' view of the marketing tools available for influencing buyers. From a buyer's point of view, each marketing tool is designed to deliver a customer benefit. Robert Lauterborn suggested that the sellers' four Ps correspond to the customers' four Cs. The four Cs are . . . . . . . .
64. Match the following:
List-I (P's of Marketing)
List-II (Elements)
a. Product
1. Warranty
b. Price
2. Credit Facility
c. Promotion
3. Personal Selling
d. Place (Distribution)
4. Factory Location
| List-I (P's of Marketing) | List-II (Elements) |
| a. Product | 1. Warranty |
| b. Price | 2. Credit Facility |
| c. Promotion | 3. Personal Selling |
| d. Place (Distribution) | 4. Factory Location |
65. Which is a base of green marketing?
66. Modern Marketing includes
67. The concept of 'creating a buzz' is related to . . . . . . . . marketing.
68. Which of the following is not included in 4Ss of web marketing?
69. A marketing plan is composed of three basic components, namely
1. Objective
2. Policies
3. Program
4. Procedure
5. Hints
6. Decision
7. Command
8. Periodic
9. Diversity
1. Objective
2. Policies
3. Program
4. Procedure
5. Hints
6. Decision
7. Command
8. Periodic
9. Diversity
70. Which of the following cost is constant for the per unit produced?
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