72.
Companies are recognizing that much of their market value comes from . . . . . . . , particularly their brands, customer base, employees, distributor and supplier relations, and intellectual capital.

74.
When the company's salesperson contacts the customer from time-to-time with suggestions about improved uses of the product or additional new range of products, then it is called as

78.
Find the most appropriate sequence of life cycle of price for a product, from the initial stage to the mature stage.

80.
To capture the full essence of customer relationship management, which of the following should a marketing manager take into consideration?

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