81. For each target market, the firm develops a . . . . . . . . The offering is positioned in the minds of the target buyers as delivering some central benefit(s).
82. Which of the following statement is true ?
83. Which statement is true about marketing ?
84. Which is the first P's of Marketing mix as per 'Mc Carthy'?
85. Statement I In developing advertising programme marketing managers must always start by identifying the target market and buyer motives.
Statement II A company may run multiple ad campaigns at the same time, each emphasising different aspects of its brand and service.
Statement II A company may run multiple ad campaigns at the same time, each emphasising different aspects of its brand and service.
86. . . . . . . . . can be seen as the development, design, and implementation of marketing programs, processes, and activities that recognizes the breadth and interdependencies of their effects.
87. The . . . . . . . . includes the immediate actors involved in producing, distributing, and promoting the offering. The main actors are the company, suppliers, distributors, dealers, and the target customers.
88. Which of the following is an extra payment designed to gain reseller participation in special programs?
89. Which of the following is incorrect about selling concept?
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