17.
Attributes or benefits that consumers strongly associate with a brand, positively evaluate, and believe they could not find to the same extent with a competitive brand is known as

18.
According to the . . . . . . . . , marketers can enhance demand for a product by associating it with strong drives, using motivation cues and providing positive re-enforcement.

20.
. . . . . . . . Consists of fixing the flow lines for various raw materials, components, etc., from the stores to the packing of finished product, so that all concerned knows what exactly is happening in the shop floor.

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