Product and Brand Management

A. Brand name

B. Trademark

C. Brand mark

D. Package

A. the optimum quantities of the variables

B. the maximum profit or minimum cost that can be expected

C. both A and B

D. none of these

A. $$\frac{{{\text{Overtime}}}}{{{\text{Working Days}}}}$$

B. $$\frac{{{\text{Working Days}}}}{{365}}$$

C. $$\frac{{{\text{Total Time}}}}{{{\text{Cycle Time}}}}$$

D. $$\frac{{{\text{Total Time}}}}{{365}}$$

A. a-1, b-3, c-2, d-4

B. a-2, b-3, c-4, d-1

C. a-1, b-2, c-3, d-4

D. a-1, b-4, c-3, d-2

A. He intends to educate people about new products

B. He must come out with innovative and original ideas for a sales presentation

C. The salesman must be highly imaginative

D. The salesman needs to provide limited information to the customer

A. a-1, b-2, c-3, d-4

B. a-3, b-4, c-2, d-1

C. a-3, b-1, c-2, d-4

D. a-1, b-4, c-3, d-2

A. Brand equity

B. Brand image

C. Brand loyalty

D. Brand preference

A. Co-branding

B. Multibranding

C. Line extension

D. Brand extension

A. Positioning

B. Specification

C. Delivery

D. Perception

A. It is a method of communication

B. Social behaviours plays an important role in the same

C. It consists of contacting prospective buyers of products personally

D. It involves referring to a group of people