Product and Brand Management

A. Brand loyalty

B. Brand awareness

C. Proprietary assets

D. Brand associations

A. a-1, b-3, c-2, d-4

B. a-3, b-4, c-1, d-2

C. a-1, b-2, c-3, d-4

D. a-1, b-4, c-3, d-2

A. Co-branding

B. Multibranding

C. Line extension

D. Brand extension

A. Quality Inspection

B. Quality Control

C. Quality Assurance

D. Total Quality Management

A. $$\frac{{{\text{Fixed Cost}}}}{{{\text{Selling Price}} - {\text{Variable Cost}}}}$$

B. $$\frac{{{\text{Fixed Cost}}}}{{{\text{Sales}}}} \times 100$$

C. $$\frac{{{\text{Sales}}}}{{{\text{Fixed Cost}}}} \times 100$$

D. $$\frac{{{\text{Cost}}}}{{{\text{Sales}}}}$$

A. production subsystem

B. cost subsystem

C. inventory subsystem

D. all of the above

A. It is the process by which marketers try to create an image of the product in the mind of Its prospective customer

B. It helps to create an identity of the product

C. It helps to create value proposition in the mind of customer

D. It is the process of addition of meaningful values and differences

A. Seasonal Variations

B. Cyclic variations

C. Erratic or random variations

D. Trend

A. Quality variable

B. Quality component

C. Quality attribute

D. Quality characteristic

A. Flexibility

B. Product and Equipments

C. Expendability

D. All of the above