Product and Brand Management Page-5 section-1

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41.
In the quality gap model which gap is explained by the gap between the standards set by management for their product or service compared to their understanding of the customers needs?

A. Positioning

B. Specification

C. Delivery

D. Perception

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42.
Which of the following statement is/are true?

A. Vertical integration is the amount of the production and distribution chain, from suppliers of components to the delivery of Products/Services to customers which is brought under the ownership of a firm

B. Resources flexibility is the case with which equipments and workers can handle a wide variety of products, levels of output, duties and functions

C. Batch processing is used when a moderate volume of goods or services is required and also a moderate variety in products or services

D. All of the above

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43.
Z = C₁X₁ + C₂X₂ + . . . . . . . . C_nX_n is related with

A. Linear Programming

B. PERT

C. Inventory Model

D. Plant Layout

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44.
Which of the following is an advantage of single sourcing?

A. Continuity of supply

B. Ability to keep prices down

C. Increased flexibility of supply

D. Lower administration cost

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45.
Linear Decision Rule (LDR) developed by

A. Mr. Holt, Mr. Modigliani and Mr. Muth

B. Mr. Coblas

C. Mr. Bordington

D. Mr. Hunt

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46.
Which of the following naming strategies fall under the category each product is launched under the brand name?

A. Individual names

B. Separate family names for all the products

C. Corporate name combined with individual product names

D. Blanket name

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47.
The routing decisions includes

A. Whether the product is to be made or buy

B. Material form and shape to be used

C. The division of work to be done into operations

D. All of the above

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48.
The . . . . . . . . and management skills of the sales representative must be taken into consideration while recruiting them.

A. behaviour

B. character

C. response

D. efficiency

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49.
A quality criterion which can be assessed and either accepted or rejected is called a . . . . . . . . . .?

A. Quality variable

B. Quality component

C. Quality attribute

D. Quality characteristic

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50.
Which of the following model is based on the fact that consumer behaviour is based on his learning, perception and attitude?

A. Howard Sheth model

B. Sociological

C. Economic

D. Pavlovian Learning model

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Product and Brand Management

41. In the quality gap model which gap is explained by the gap between the standards set by management for their product or service compared to their understanding of the customers needs?

Answer & Solution

42. Which of the following statement is/are true?

Answer & Solution

43. Z = C1X1 + C2X2 + . . . . . . . . CnXn is related with

Answer & Solution

44. Which of the following is an advantage of single sourcing?

Answer & Solution

45. Linear Decision Rule (LDR) developed by

Answer & Solution

46. Which of the following naming strategies fall under the category each product is launched under the brand name?

Answer & Solution

47. The routing decisions includes

Answer & Solution

48. The . . . . . . . . and management skills of the sales representative must be taken into consideration while recruiting them.

Answer & Solution

49. A quality criterion which can be assessed and either accepted or rejected is called a . . . . . . . . . .?

Answer & Solution

50. Which of the following model is based on the fact that consumer behaviour is based on his learning, perception and attitude?

Answer & Solution

Read More Section(Product and Brand Management)

41.
In the quality gap model which gap is explained by the gap between the standards set by management for their product or service compared to their understanding of the customers needs?

42.
Which of the following statement is/are true?

43.
Z = C₁X₁ + C₂X₂ + . . . . . . . . C_nX_n is related with

44.
Which of the following is an advantage of single sourcing?

45.
Linear Decision Rule (LDR) developed by

46.
Which of the following naming strategies fall under the category each product is launched under the brand name?

47.
The routing decisions includes

48.
The . . . . . . . . and management skills of the sales representative must be taken into consideration while recruiting them.

49.
A quality criterion which can be assessed and either accepted or rejected is called a . . . . . . . . . .?

50.
Which of the following model is based on the fact that consumer behaviour is based on his learning, perception and attitude?