Product and Brand Management

A. Quality Objectives

B. Product Function

C. Plant Layout

D. Product Planning

A. a-1. b-3, c-2, d-4

B. a-3, b-4, c-1, d-2

C. a-1, b-2, c-3, d-4

D. a-1, b-4, c-3, d-2

A. Purchase Decision ⟶ Problem Recognition ⟶ Information Search ⟶ Post Purchase Behaviour ⟶ Evaluation of Alternatives

B. Evaluation of Alternatives ⟶ Purchase Decision ⟶ Information Search ⟶ Post Purchase Behaviour ⟶ Problem Recognition

C. Information Search ⟶ Evaluation of Alternatives ⟶ Purchase Decision ⟶ Problem Recognition ⟶ Post Purchase Behaviour

D. Problem Recognition ⟶ Information Search ⟶ Evaluation of Alternatives ⟶ Purchase Decision ⟶ Post Purchase Behaviour

A. Fixed position layout

B. Process layout

C. Product layout

D. Cell layout

A. Brand meaning

B. Brand identity

C. Brand response

D. Brand resonance

A. Routing Model

B. Linear Programme

C. Inventory Model

D. Competition Model

A. Triggering off production operations, observing progress and recording it

B. Analysing the data by comparing progress with the plans and with achievement of competitors

C. Taking immediate action to modify plans and redirect activities in order to attain the target

D. All of the above

A. Buyer

B. User

C. Decider

D. Gatekeeper

A. These are difficult to differentiate

B. These brands are dependent on heavy advertisements

C. It is difficult to assess quality or convey a statement about the user

D. They heavily rely on the 'product' and 'price' feature

A. Demand is known with certainty and is relatively constant over time

B. No shortages are allowed

C. Lead time for the receipt of orders is constant

D. All of the above