91. The business unit strategy has three major components:
92. Disney is in the business of:
93. The Holiday Inn, Burlington statement, "If a customer has a need or want, we fill it." is an example of a:
94. A useful framework used to assess a company's investments/divisions is called:
95. Cash cows are SBU's that typically generate:
96. Business unit competencies should be distinctive enough to provide a(n):
97. TQM is a strategy that is designed to change the quality of a product to satisfy customer needs by using the concept of _________:
98. Firms may view growth opportunities in these terms:
99. The strategic marketing process is how an organization allocates its marketing mix resources to reach its:
100. An effective short-hand summary of the situation analysis is a:
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