12.
Statement I Competitors analysis begins with identification of potential competitors.
Statement II An industry analysis gives information regarding porbable sources of competition.

13.
Which one of the following is the report of the company's strengths and weaknesses relative to various competitors?

14.
Which of the following is incorrect for McKinsey 7S Matrix?

17.
Statement I Most businesses start-off as 'Question Marks', in that they enter a high growth market in which there is already a market leader.
Statement II A 'Star' is the market leader in a high growth market, but it does not necessarily provide much cash.

18.
Which of the following is a tool that is used to study the market in term of the intensity of competition by analysing major competitive factors?

19.
Assertion (A) A firm's relative position within its industry determines whether the firm's overall profitability is above or below the industry average.
Reason (R) The fundamental basis of average profitability in the long run is sustainable competitive advantage.

20.
Which of the following statement is true?
Statement I Operation includes the steps to convert a raw material to the final produce.
Statement II Service is the most important step to provide value addition to the product.
Statement III Procurement and technology development are support activities.

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