Advertising and Marketing Communication MCQ question and answer with solution | Mass Communication and Journalism

A. seats of an aircraft cannot be sold by the Net

B. once the aricraft is airborne, the vacant seats mean a loss to the airline

C. the aircraft cannot travel safely over high seas

D. the accountant cannot account for the expenses of vacant seats once the aircraft is airborne

A. It is a tendency of the buyer to purchase the cheapest brand available in the market

B. It is the pre-purchase reserarch activity carried out by a prospective customer

C. It is the promotional effort of the firm through which, it buys space in news-papers, and inserts its ad supplements in the newspapers to reach the readers of such newspapers

D. It is the set of those bargaining tools that a buyer uses to get the best deal from the seller

A. Power and Place

B. Political Influence and Place

C. Product Strategy and Power

D. Power and Political Influence

A. 1930

B. 1931

C. 1932

D. 1933

A. Newspaper advertisements

B. Classified advertisements

C. Radio

D. Magazine

A. a-1, b-2, c-3, d-4

B. a-4, b-3, c-2, d-1

C. a-2, b-4, c-1, d-3

D. a-3, b-1, c-4, d-2

A. managing brand right

B. measuring strategies

C. maintaining brand position

D. maintaining brand picture

A. Age

B. Income

C. User Status

D. Nationality

A. The exhilarating experience in the mind of the customer a product of his choice

B. Post-purchase dissatisfaction that creeps into the mind of the consumer after he buys the product

C. A feeling of reassignment that is always present in the mind of the consumer (towards the products that he shuns)

D. None of these

A. Salt

B. Bread

C. Cadillac

D. Ice-cream