91. During the post-purhase phase, the maximum effectiveness is that of
92. Right branding increases . . . . . . . . of the product, which should be more than that of the generic product.
93. Match the following criteria of media strategy development and implementation with their description.
List-I (Criteria)
List-II (Description)
a. Media mix
1. Increased emphasis of exposure to a certain area where interest may thrive
b. Target market
2. To alter the level of exposure of media to the target market
c. Coverage consideration
3. Specific group of consumers identified to aim marketing and advertising campaigns towards them
d. Geographic coverage
4. Combination of communication and media channels to meet marketing objectives
| List-I (Criteria) | List-II (Description) |
| a. Media mix | 1. Increased emphasis of exposure to a certain area where interest may thrive |
| b. Target market | 2. To alter the level of exposure of media to the target market |
| c. Coverage consideration | 3. Specific group of consumers identified to aim marketing and advertising campaigns towards them |
| d. Geographic coverage | 4. Combination of communication and media channels to meet marketing objectives |
94. Which of these contain no illustrations or logos?
95. From which Latin word has the word 'advertising' originated?
96. Advertising gives benefits to society of large people. At the same time, it adds to cost, undermines social values creating monopoly and encourage.
97. The primary objective of an agency client relationship is
98. Identify the correct components of print advertisement.
99. Strategic media planning is a complex challenge because advertises must use their knowledge of
100. Under the concept of operant conditioning
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