Advertising and Marketing Communication MCQ question and answer with solution | Mass Communication and Journalism

A. brand value

B. brand image

C. advertising

D. brand personality

A. October, 1954

B. August, 1960

C. July, 1956

D. September, 1956

A. liquor

B. washing powder

C. cigarette

D. both A and C

A. The Telephone

B. Telegraph

C. Reading

D. Dictation

A. Develop the strategy

B. Conduct research

C. Create advertisements

D. All of the above

A. research

B. advertising campaign

C. advertising budget

D. media planning

A. 1900

B. 1910

C. 1912

D. 1913

A. Market

B. Advertising agency

C. Planning

D. Products

A. Media strategy

B. Message development strategy

C. Evaluation of overall effectiveness of the advertising effort

D. All of the above

A. for two-way communication

B. to deliver customised marketing message to identifiable prospects

C. for social media

D. none of the above