11. Media strategy is making media decisions based on
12. Which of follwing follows the pattern of "Tabloid Press".
13. Retention depends upon
14. What is world of mouth publicity?
15. The marketing mix variables are the ones over which, a manager
16. Participate in brain-storming sessions and come up with ideas' is the function of
17. When the participants can actually talk to one another as if in a fact-to-face situation is called
18. . . . . . . . . includes two aspects of a brand i.e. its associations and its personality.
19. Advertising and PR are very effective at raising the awareness levels but not nearly as effective as when it comes to actually moving the consumer towards making a purchase
20. Which of the following is an example of anti-congnitive advertising?
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