11. Advertising appropriations are largest for which type of product?
12. In the praline of public opinion, the issue that creates a public is set by
13. Match the following List-I with List-II
List-I (News paper)
List-II (Year of establishment)
a. Bombay Darpan
1. 1850
b. Mumbai vartaman
2. 1830
c. Jan-e-Jamshed
3. 1831
| List-I (News paper) | List-II (Year of establishment) |
| a. Bombay Darpan | 1. 1850 |
| b. Mumbai vartaman | 2. 1830 |
| c. Jan-e-Jamshed | 3. 1831 |
14. Match the following advertising agencies with the year of their foundation.
List-I (Advertising Agencies)
List-II (The year of foundation)
a. Jem
1. 1800
b. Mc cann Erickson
2. 1902
c. Reynell and Son
3. 1812
d. Smart
4. 2000
| List-I (Advertising Agencies) | List-II (The year of foundation) |
| a. Jem | 1. 1800 |
| b. Mc cann Erickson | 2. 1902 |
| c. Reynell and Son | 3. 1812 |
| d. Smart | 4. 2000 |
15. Advertise and . . . . . . . . help in the sale of the product.
16. Identify the correct chronological sequence of the following theorists
17. AIDA stands for
18. . . . . . . . . is the most recent and effective medium of advertisement.
19. Which Press Act gave Magistrate the power to issue summary actions?
20. Every package tour becomes a success due to the coordination among and team spirit of the members of various travelagencies, hotel and resort owners. What would be the best strategy to build such a team?
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