21. To introduce new products to world of consumers is the main goal of
22. Which of the following is an example of product research?
23. Match the following function of an advertising agency with their departments.
List-I (Functions)
List-II (Departments)
a. Preparing an attractive copy for its clients and customers
1. Art Department
b. Preparing layouts and visuals for the clients
2. Research Department
c. Producing final advertisements for the markets
3. Copy Department
d. Carrying out research and applying in different ways
4. Production Department
| List-I (Functions) | List-II (Departments) |
| a. Preparing an attractive copy for its clients and customers | 1. Art Department |
| b. Preparing layouts and visuals for the clients | 2. Research Department |
| c. Producing final advertisements for the markets | 3. Copy Department |
| d. Carrying out research and applying in different ways | 4. Production Department |
24. When was the Film & Television Institute of india set-up in Pune?
25. What is the chief message to be given to a laggard?
26. The best form of an advertisement is
27. Catalogues, magazines, newspaper and invitations to organisation-sponsored events are associated with the marketing mix activity of . . . . . . . .
28. Understanding the different nuances of media is the role of a/an
29. The last stage of a PLC is
30. The best advertisement is
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