21. The process of advertising management begins with . . . . . . . .
22. Which of the following is/are objectives of 'Advertising Campaigns'?
23. Taking feedback from clients and customers and working on it immediately' is the function of
24. Arrange the different kinds of roles played by advertising agencies in correct chronological order.
1. Research on the company, products and reactions of the customers.
2. Market planning.
3. Production of creative materials.
4. Planning for the type of media to be used.
1. Research on the company, products and reactions of the customers.
2. Market planning.
3. Production of creative materials.
4. Planning for the type of media to be used.
25. . . . . . . . . plays a crucial role in the management of advertising.
26. The first news agency of lndia was
27. The societal marketing perspective is different from the marketing perspective in the sense that
28. In India when was the first licence granting for transmitting a broadcast was given?
29. Public Relations is described as a planned activity. This is because it involves
30. Which theory is based on the need for local and community participation in media and news production?
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