21. A . . . . . . . . organisation is customer-centric and all the decisions it makes are based on involvement of all in the organisation.
22. Public Relations aims to build a favourable opinion. This can be achieved by
23. The underlying theme or idea in advertisement is known as
24. The most immediate step of market research is
25. Which of the following is the indicator of brand strength?
26. In which year was the Children's Film Society established in India?
27. In a system where in addition to audio and computer data still graphics like drawings, maps, etc. can also be exchanged is called
28. Which department performs the function of carrying the important information to the clients?
29. Drive is a
30. What is deemed as the backbone of advertising industry?
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