31. Media research is a part of
32. By whom was the first advertising company founded?
33. Who among the followings was the chairman of the first Press Commission?
34. Which of the following is not a part of the communication mix?
35. Advertising involves dissemination of information about a product or service to induce people to take actions beneficial to
36. It is difficult to evaluate the impact of advertising message, as there is no immediate and accurate . . . . . . . .
37. With which film ended the silent era of Indian cinema?
38. Match the following descriptions of advertising campaigns with relevant terms.
List-I (Descriptions)
List-II (Terms)
a. Finding out product demand, competitors, etc.
1. Research
b. Knowledge of prospect buyers
2. Know the target audience
c. Evaluation of expenses on factors like media presentations, paper work etc.
3. Setting the budget
d. Planning of colours, graphics etc to be used in advertisement
4. Deciding a proper theme
| List-I (Descriptions) | List-II (Terms) |
| a. Finding out product demand, competitors, etc. | 1. Research |
| b. Knowledge of prospect buyers | 2. Know the target audience |
| c. Evaluation of expenses on factors like media presentations, paper work etc. | 3. Setting the budget |
| d. Planning of colours, graphics etc to be used in advertisement | 4. Deciding a proper theme |
39. Match the following.
List-I
List-II
a. Thomas J. Barratt
1. Les Crieries de Paris
b. La Presse
2. Space broker
c. Guillaume de la Villeneuve
3. Paid advertising
d. Volney B. Palmer
4. Pears soap
| List-I | List-II |
| a. Thomas J. Barratt | 1. Les Crieries de Paris |
| b. La Presse | 2. Space broker |
| c. Guillaume de la Villeneuve | 3. Paid advertising |
| d. Volney B. Palmer | 4. Pears soap |
40. Brand assets include
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