31. The image of brand is the . . . . . . . . with customer.
32. According to David Ogiloy, firms should
33. When a war is on, the FMCG firm suffers. How can it try to increase the number of its customers?
34. Match the following tools of marketing mix with their description
List-I (Tools of Marketing Mix)
List-II (Description)
a. Product
1. Stands for various activities the company undertakes to communicate its products' merits.
b. Price
2. Stands for various activities, the company undertakes to make the product easily available and accessible.
c. Place
3. The amount of money the customers have to pay for the product.
d. Promotion
4. Stands for firms's tangible offer to the market including the product quality, design, variety and features.
| List-I (Tools of Marketing Mix) | List-II (Description) |
| a. Product | 1. Stands for various activities the company undertakes to communicate its products' merits. |
| b. Price | 2. Stands for various activities, the company undertakes to make the product easily available and accessible. |
| c. Place | 3. The amount of money the customers have to pay for the product. |
| d. Promotion | 4. Stands for firms's tangible offer to the market including the product quality, design, variety and features. |
35. Match the following.
List-I
List-II
a. Kreitner and Kinicki (1995)
1. Distinctive clarifications between formal and informal channels
b. P. G. Clampitt and Downs (1993)
2. Message is central part of communication
c. Shelby (1998)
3. Demonstrate a close link between effective communication and productivity
d. Johnson et. al (1994)
4. Exchange of information between a sender and a receiver
| List-I | List-II |
| a. Kreitner and Kinicki (1995) | 1. Distinctive clarifications between formal and informal channels |
| b. P. G. Clampitt and Downs (1993) | 2. Message is central part of communication |
| c. Shelby (1998) | 3. Demonstrate a close link between effective communication and productivity |
| d. Johnson et. al (1994) | 4. Exchange of information between a sender and a receiver |
36. Pioneer advertising, consumer advertising and product advertising are
37. Which of the following functions does an advertising agency perform?
38. In the praline of the PLC, what is repid penetration?
39. When was the Second Press Commission appointed?
40. Match the following.
List-I
List-II
a. Advertisement
1. Managerial success
b. Modern advertising
2. AAFLN
c. Advertising agency
3. Thomas J Barratt
d. Effective communication
4. Communication of product information
| List-I | List-II |
| a. Advertisement | 1. Managerial success |
| b. Modern advertising | 2. AAFLN |
| c. Advertising agency | 3. Thomas J Barratt |
| d. Effective communication | 4. Communication of product information |
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